A perpetually evolving discipline
Professional Certifications
In the pioneering early 2000’s I trial-and-errored my way through Google AdWords to turn a $35 app into a profitable $1m/year+ revenue stream and helped vet best practices that still prevail in SEM today.
Full disclosure for items below: HubSpot, HootSuite, SproutSocial, and SEMRush trainings happened a few years ago. Salesforce Marketing Cloud of course will always be built on top of Salesforce. Which is to say “Yes, it can do _____. I can either figure it out or if not I know who to ask for help.”
I maintain certifications for several platforms and integrate new ones as they emerge.
Google Certified
- Google Search Ads
- Google Display Ads
- Google Video Ads
- Google Analytics Qualification
- Google Analytics for Power Users
- GTM Fundamentals
Facebook Certified
- Media Buyer
- Creative Strategy Professional
- Planning Professional
- Marketing Science Professional
- Digital Marketing Professional
- Professional in Audience Insights
LinkedIn LearnEd
- Social Media Marketing
– Facebook & Instagram
– Foundations & Advanced - SEO Foundations
- Email Foundations
- YouTube Foundations
Adobe Marketing Cloud
- Experience Cloud Foundations
- Adobe Analytics
- Personalization & Targeting
- Email & Social Media Marketing
HubSpot Certified
- HubSpot Inbound Marketing
- HubSpot Email Marketing
- HubSpot CRM / Inbound Marketing
Other Training
- Salesforce Marketing Cloud
- HootSuite
- Marketo
- Sprout Social
- SEMRush SEO, PPC, Analytics
- Moz SEO & Inbbound
- Salesforce Marketing Cloud
More fun stuff
